Web hosting affiliate marketing is, by Internet standards, an old tradition. It's been going on for more than a decade, and is practiced by the vast majority of companies in the web hosting industry, not just a few minor players.
Consumers, meanwhile, are accustomed to purchasing web hosting plans online. In fact, where else would you acquire such a thing?
This well-established situation makes web hosting rich soil to till if you're in the business of affiliate marketing. Web hosting companies are ready and willing to pay you high commissions for customers, and customers are ready and willing to buy month after month after month.
What could be finer?
Furthermore, as the Web grows and grows, more and more people need web hosting. Similar to online dating, web hosting affiliate marketing is something of an evergreen market.
The best part of this whole scenario, from an affiliate marketing perspective, is the manner in which various web hosting companies shamelessly vie for your business. Show any ability to send these companies customers and they'll love you as much as their own mother, if not more.
Commission rates commonly start at around $75 per customer, and can go up to $200 per customer. That's solid coin if you're only doing five or six per month. If you're doing 20 sales per month, call your web hosting affiliate partner immediately, renegotiate your commission in the direction of higher, and think about quitting your day job and doing this full time.
Because if you can do 20, why can't you do 50? The answer is, you can.
In order to reach that level, though, you must understand the purchasing mentality of the web hosting customer, and you must feed into that mentality at every turn.
The first and overriding characteristic of the web hosting customer is cheapness. Most people view web hosting as a commodity, and make decisions based on price. Even if it can be proven that Company X has a way better product than Company Z, if Company Z charges one dollar less per month than Company X, Company Z probably does more sales.
As an affiliate marketer, then, product affordability is of paramount concern. Choose affiliate partners that have good prices, and then promote those prices in your marketing materials.
The second characteristic of the web hosting customer, in stark contradiction to the first, is the desire for quality and reliability. This, too, you cannot underestimate, and must feed into.
To reuse the example of Company X, that has a way better product than Company Z but charges a bit more. If Company X has been favorably reviewed by all the techie websites and comes with a bullet-proof moneyback guarantee, while Company Z is known for shafting its ignorant cheapskate customers, Company X might be more worth promoting, even if they do fewer sales.
Why? Because the customers of Company X, insofar as they are informed consumers, may purchase bigger ticket items, or more frequently, or both, meaning more commission for you.