Once considered a fad or a fringe activity, Internet dating has gone majorly mainstream. "Oh, you met on the Internet, that's weird," is something that only weird people say, now.
More importantly, from an affiliate marketing perspective, have you ever heard of a free Internet dating website? Yeah, neither have we, because there are none. You might get a free first look, but after that, month after month, if you want to be a member, you must pay your dues.
And people will gladly pay those dues, because finding someone special (or mildly interesting, or decently good-looking, or into dressing up in medieval gear while yodeling R. Kelly songs, as the case may be) is not easy much so it's worth paying for.
Realize, too, as an affiliate marketer, that the Internet dating sites of today often deliver strong value in return for those monthly fees. Although people should, of course still be careful, dating websites have become much more advanced and secure over the years, with peer reviews and better verification. You can rest assured that people are, in fact, who they say they are (give or take 10 pounds).
The bottom line is that you actually can meet someone special on the Internet now, and millions of people know this, and will pay for the privilege to give it a try.
In other words, Internet dating is a fantastic opportunity for affiliate marketing. Thousands of people are already making their living this way, but the industry is in its infancy with endless possibilities for expansion. Given some initiative, you can easily stake out your territory in the market.
Consider, above all, the niche-friendly nature of the Internet itself. On the Web, there is a community for everything (see R. Kelly yodeling, above), and within every community there are people who are hungry to meet others who are like them. It's human and it's real.
Success for an affiliate marketer, then, is simply a matter of attracting that community. Offer people the chance to meet like-minded singles and a lot of them will jump at the chance.
You, meanwhile, may jump at the commissions you receive. Just when you thought your silly blog about Jane Austen fans not having a place in the modern world was just a hobby, you're suddenly collecting $5,000 per month from FriendFinder or Megafriends. Why? How? Because Jane Austen fans want to meet other Jane Austen fans, even if it costs money.
What's even more wonderful about certain dating website affiliate marketing programs is that not only does the dating website receive monthly payments, but so can you, as an affiliate marketer. This is called residual income, and it is a founding principle of rich people everywhere.
If you are interested in making money by affiliate marketing, take a look at the dating space. It's far from a fad or fringe activity, and there's plenty of profit to be made.