Affiliate Marketing: An Old Concept Made New
Many businesses, from real estate agents to lawyers, pay a referral fee to people who bring them customers. It makes sense to do so, and it makes dollars, too. Without customers--and, more specifically, without new customers--a business cannot survive, let alone thrive.
Therefore, anything that brings in more customers is money well spent.
Affiliate marketing, then, as a concept, is nothing new. In fact, it's old. This has been going on for decades, even centuries. How did the practice get to be so old? By working, of course!
Affiliate marketing is not some "get rich quick" cockamamie scheme.
The Internet, though, has taken this time-tested practice to a whole new level. The Internet has given affiliate marketing scale, bigness, while reducing the cost and hassle involved in real world referral programs.
A website, after all, can reach millions of people, all across the globe, at any time of day or night, any day of the year. A website can reach millions of people at the same time, even.
Moreover, everything on the Internet can be tracked, and referral payments are processed automatically. No need to chase down that real estate agent to claim your referral fee. She already paid you, directly into your account. While you were sleeping, even.
Not sure about you, but we like this whole Internet deal.
Continue - Affiliate Marketing: As Easy as One, Two, Three